Question 3; what have you learned
from your audience feedback?
From conducting a range of audience
surveys we were able to find out what comments our target audience had
regarding what they expected to see and where. This feedback was incredibly
helpful as it assisted us in making promotional products that would appeal to
our target audience; male and females between 16 and 21.it was vital for us to
work with the responses, especially any criticism, so that our promotional
products definitely appealed to our target audience.
During the planning and research
stages of making our music video we undertook several different methods of
audience research. We put together some questions, such as; what would you expect to see in a typical indie music video? What aspects of music videos do you enjoy most? what genre of music video do you watch most? and Where do you usually watch music videos? We then asked a range of
students, within our target audience, about these questions.
From this survey we found out that; most
people watch music videos on YouTube, people would expect to see casual attire
and live performance in indie music videos most people also prefer music videos
to have a set narrative, for exaple a relateable storyline. Audience
feedback was a very important part of our planning process because it allowed
us to gain an insight into what would appeal most to our target audience. This
is especially important as the main purpose of this music video is designed to
promote the band, so it must appeal to a wide audience. We used and applied what we had found from our audience research to make our music video as widely appealing as possible.
As well as asking members of the
public we also met with the band members and asked for their ideas and
opinions. This allowed us to make a music video that had a public appeal as
well as a personal link to the band. Overall we agreed that the music video would be best recorded in and around the bands hometown, Bourne Lincolnshire, and that the band should be the main feature in the music video in order to really introduce them to a new audience and their existing followers.
Overall we received positive
feedback for all of our promotional texts. We used Poll everywhere and social
network sites to gain feedback after posting our video on to YouTube. We
uploaded our video to YouTube because it was recommended by our audience
research and it is an easily accessible site designed for watching videos.
People also left comments such as; the
mise-en-scene was coherent to the genre and was generally what they would
expect to see in an Indie music video. We also received feedback saying that
100% of people who took part in our survey agreed that our music video suited
the target audience. This shows that we have met our target of appealing to an
age range of 16-21.
To complete our research and
feedback we also asked the band for their opinion. Overall the band said that
they liked our video and the themes and links we had included, to the band and
the home town. One piece of criticism we received was about the mes-en-scene
that the drummer’s choice of clothing didn’t fit in with the denim and casual
t-shirts theme worn by the other band members.
Although
our audience feedback showed that they thought our video did fit the
expectations of an indie music video.
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