Albion have represented themselves as a band of the indie genre. This is backed up firstly by their musical style and by their visual image.
Albion have an independent, relaxed image to fit with the indie genre. For example on the Bands Web page the photos show the band in casual attire; jeans, t-shirts and denim/leather jackets.
In reviews and interviews Albion have been compared to bands such as the Arctic Monkeys. This is possibly due to the similar style and genre of music both bands create. Similarly to the Arctic Monkeys Albion write songs linked to their home place and events that go on around them. The visual style of both bands is also very similar, for example the use of denim, leather and casual shirts. For these reasons we plan to use the Arctic Monkeys to inspire much of our Music promo.
