analysis of franz ferdinand matinee

  

 

 

 

 

 

 

 Link between old films shown during a matinee and the link between the old films shown in the music video and the lyrics.

 

 

 

 

Conventions of a Music Promo

what is a music promo?

 

 

Music promos are videos made to accompany a song or piece of music. Music promos have become more accessible since the internet has been around. Anyone is able to view a Music promo on Sites such as YouTube, Before YouTube people could watch the latest bands on television shows such as “top of the pops” of “MTV” shows such as these were popular with the younger generation as they played either the latest music videos or live performance of bands( although a lot of bands did mime quite obviously)

 advertising-cd/song/artist; one direction

 

One Direction are a typical British pop boy band. Their music is designed to appeal to young girls, and boys but mainly girls. One Direction have been created in an image that tries to please a very broad audience with 5 members its not hard to reach such a large audience fro example they have Harry= bad boy appeal -Lewis innocent shy appeal.

 

art/ expression; Gaga or tame impala

 

Lady Gaga has always used an abstract image to advertise her music, from her wacky costumes and outfits to her expressive dance moves. This works for her music because its very loud and expressive and people are now interested in what she is going to do next.

Tame impala use psychedelic animated imagery in many of their videos. This works for tame impala because their style of music isn't one that would suit a full narrative as used in other music videos.


short film; Avril Lavine
product placement/ advertising; Avril

 

This video of Avril Lavine opens with a line of quite obvious product placement, she says "ooh my Sony phone is ringing". This is a form of product placement and advertising because as well as Avril saying "my new Sony phone" there is also a close up on the phone name and a focus on the phone being in a vase of water (and still working)

catalogue of reference; Sclub7

during this video from sclub7 all the members are introduced but not until quite a way into the video.
the role call gives the audience the name of the character and their current actions for example
when the group sings "Jon's looking for romance
Paul's getting down on the floor".



new form of theatre;

Music videos have been considered as a new form of theatre as people now watch them as a form of entertainment in the same way that people used to go to the theatre or the cinema.