Thursday, 20 November 2014

Video ideas



We would like to create an individual music video that will use the conventions of the Indie genre. So we will show live performance and relevant use of musical instruments. we will include extra props such as a classic car and leather and denim jackets to emphasise the indie/ individual side of the band.
 
Our video will be set in an old style house in a classical looking music room/ band room. We will also set shots of the car on typical countryside roads and in the local town to communicate the feelings and links between the town and the song lyrics.

Illustration, Amplification and Disjuncture


Illustration, Amplification and Disjuncture are all styles a music video can be filmed in, linking the lyrics to the music video.




 
 
 

Story Board



Here is our annotated storyboard, we will be cutting between the story and live performance. the story will begin with an argument/ break up and show Richard (the male in the relationship) leaving and driving to the home town, Bourne. meanwhile Harry (the lead vocalist) writing and performing the song. In-between the narrative we will show live performance of the band playing to the music.

Website Design and Analysis




Wednesday, 19 November 2014

Props and Mise-En-Scene









We will be using an MG Midget as the main focus. This classic car will help to emphasise the individual style of the band. Richard will be Driving, as it is his car. Richard is acting as one of the 4 band members driving to the home town where the song is set.
We are setting the main scenes of Harry singing and playing his guitar in an old style music room.
This will also help to emphasise the quirky side of the band.

Monday, 10 November 2014

Conventions of an indie music video.


Conventions of an indie music video.


 

To keep up with the relaxed indie image indie bands use their music videos to emphasise their image. Typical conventions used in an indie music video would include; focus on the band members taking part in live performance i.e. showing each member playing as their role within the band, the setting ill usually be quite dark or set in an average location such as; a school, street or a farm. This is also used to emphasise the indie image as it shows the band using low budget locations and putting the main focus into their music.

 

As an example I have looked at a few of the Arctic Monkeys music videos. I have used them as an example because their genre and target audience is very similar to what we are aiming to achieve in our music video.

 

Looking at the Arctic Monkeys video for “I Bet You Look Good on the Dance Floor” almost fits all the conventions of an indie music video. To begin the video is all a live performance of the band performing the song.

 
 
 
 


As for the Editing and camera work the shots and transitions are quite simple, close-ups, pans and whole group shots. The music doesn’t cut to the beat but the focus does change for example when the Drummer sings in between the lead singer the focus switches between the drummer and the singer. The filming style is also very unprofessional, which is a good way of emphasising the independent side of the genre.



















 

Mise en scene helps to emphasise the genre of a band as well, in the Arctic Monkeys video “I bet you look good on the dance floor” for example it is typical for an indie band to have a casual relaxed appearance. In this particular music video (o bet you look good on the dance floor) the band are all rearing casual, simple everyday wear of jeans and t-shirts,

Saturday, 1 November 2014

Ancillary tasks

Digipak:A Digipak is the packaging for a cd or dvd, used to assist in the promotion of the album/single/film. Digipaks, for CDs, are used to cover and protect a disk as well as illustrating the band and the music style. Although some bands such as Pink Floyd have broken conventions by using abstract or irrelevant imagery on their album covers and Digipaks. For example: the men on fire; wish you were here, the prism and light spectrum; dark side of the moon.
 
Bands of the indie genre will often have all the members or arelateable logo on the digipak. For example Oasis definitely maybe has all the band members,  the band name and the album name on the front cover. Whereas another band, of the same genre, the Arctic Monkeys album cover for AM was black and white with the bands iconic logo on the front. There were pictures of the band members on the inside covers also in black and white.
 
 
 

Websites:band websites are used to inform fans and followers of the band on the latest news, gig and tour information.  Websites are also used to promote the band by advertising new songs, merch and tickets to upcoming events, new release date information is also  advertised on websites. Band websites also include many photos of past gigs or key performances