Monday, 2 February 2015

Question 2

                       
Question 2; How effective is the combination of your main product and ancillary texts?
One of the main reasons a band will make a music video, poster or website will be to advertise their band. Each of these products works as a whole package to help to promote the band, a tour or new song release.  In our case we have aimed to promote the release of the bands new song and music video for “Home”.
Starting with the music video; we filmed and made our own music video, with the storyline of a break up and a band being formed. We decided this would me most fitting for an indie music video as a lot of the indie bands we have researched
 *add visuals and examples*
Used relatable topics, such as breakups.  This helps the band to connect with their audience more. As well as the subject of our music video being relatable we also planned the mise-en-scene so that it could connect with a wide range of people. For example we dressed the band members in casual clothes of; denim, leather and casual t-shirts/ jumpers. We did this so that the band didn’t seem too elite and above their target audience. 
We also made a website for the band, Albion. The website introduces the band and has links to relevant live ages such as their Facebook and Twitter. The main aim of the website is to keep the bands fans informed on current, past and future events the band is/ has been involved in. We have included separate pages for; news: this page will have any relevant information regarding the bands current events e.g. gigs, new releases or tours it will also include any posts the band make informing their audience on current activities such as their location (when on tour etc.) and things they are planning; such as recordings, gigs or new releases. Another page is the gigs page. This page will have a list of gigs and tours with relevant links and information regarding; tickets, prices, location etc.  One other page is for Photos. This page will have a range of photos of the band at past events as well as promotional photos from organised shoots, the main purpose of this page will be to visually promote the band by showing reliable positive feedback so that people can either reminisce, about having been there, or plan to be a part of the next event.
 *screen shots from website* and comparisons with websites; arctic monkeys and similar*
               
The final product we made to help promote our bad was a poster. We linked imagery, text and colour schemes on the poster with the same themes we had used for our website. The bold colours of; black, white and red worked effectively to draw attention to the poster and key parts of the website. The highlighted red on the poster draws the eye to the key part, being the band and the title. The ravens are also subtly aligned with the band members making a link between the logo imagery and the band.
 *images of examples, comparison*
 

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