Question 2; How effective is the
combination of your main product and ancillary texts?
One of the main reasons a band will
make a music video, poster or website will be to advertise their band. Each of
these products works as a whole package to help to promote the band, a tour or
new song release. In our case we have
aimed to promote the release of the bands new song and music video for “Home”.
Starting with the music video; we
filmed and made our own music video, with the storyline of a break up and a
band being formed. We decided this would me most fitting for an indie music
video as a lot of the indie bands we have researched
*add visuals and examples*
Used relatable topics, such as
breakups. This helps the band to connect
with their audience more. As well as the subject of our music video being
relatable we also planned the mise-en-scene so that it could connect with a
wide range of people. For example we dressed the band members in casual clothes
of; denim, leather and casual t-shirts/ jumpers. We did this so that the band
didn’t seem too elite and above their target audience.
We also made a website for the
band, Albion. The website introduces the band and has links to relevant live
ages such as their Facebook and Twitter. The main aim of the website is to keep
the bands fans informed on current, past and future events the band is/ has
been involved in. We have included separate pages for; news: this page will
have any relevant information regarding the bands current events e.g. gigs, new
releases or tours it will also include any posts the band make informing their
audience on current activities such as their location (when on tour etc.) and
things they are planning; such as recordings, gigs or new releases. Another
page is the gigs page. This page will have a list of gigs and tours with
relevant links and information regarding; tickets, prices, location etc. One other page is for Photos. This page will
have a range of photos of the band at past events as well
as promotional photos
from organised shoots, the main purpose of this page will be to visually
promote the band by showing reliable positive feedback so that people can
either reminisce, about having been there, or plan to be a part of the next
event.
*screen shots from website* and comparisons
with websites; arctic monkeys and similar*
The final product we made to help
promote our bad was a poster. We linked imagery, text and colour schemes on the
poster with the same themes we had used for our website. The bold colours of;
black, white and red worked effectively to draw attention to the poster and key
parts of the website. The highlighted red on the poster draws the eye to the
key part, being the band and the title. The ravens are also subtly aligned with
the band members making a link between the logo imagery and the band.
*images of examples, comparison*
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