Conventions of an indie music video.

Conventions of an indie music video.

 

To keep up with the relaxed indie image indie bands use their music videos to emphasise their image. Typical conventions used in an indie music video would include; focus on the band members taking part in live performance i.e. showing each member playing as their role within the band, the setting ill usually be quite dark or set in an average location such as; a school, street or a farm. This is also used to emphasise the indie image as it shows the band using low budget locations and putting the main focus into their music.

 

As an example I have looked at a few of the Arctic Monkeys music videos. I have used them as an example because their genre and target audience is very similar to what we are aiming to achieve in our music video.

 

Looking at the Arctic Monkeys video for “I Bet You Look Good on the Dance Floor” almost fits all the conventions of an indie music video. To begin the video is all a live performance of the band performing the song.

 

 

 

 

As for the Editing and camera work the shots and transitions are quite simple, close-ups, pans and whole group shots. The music doesn’t cut to the beat but the focus does change for example when the Drummer sings in between the lead singer the focus switches between the drummer and the singer. The filming style is also very unprofessional, which is a good way of emphasising the independent side of the genre.

 

Mise en scene helps to emphasise the genre of a band as well, in the Arctic Monkeys video “I bet you look good on the dance floor” for example it is typical for an indie band to have a casual relaxed appearance. In this particular music video (o bet you look good on the dance floor) the band are all rearing casual, simple everyday wear of jeans and t-shirts,